Why Choose Us?

We do all the research for you!

Our Philosophy

How do we ensure that our products are of the highest quality and meet our strict ethical standards?


All our products must go through a rigorous vetting process before they will appear on our site. Products are chosen for the health benefits and lifestyle value they offer. We then ensure that what is claimed is actually what we are receiving and then what we are supplying meets our strict criteria. We will only ever supply products that we have personally tested and we are happy to use ourselves.




We ensure our products and their raw materials are being sourced through a sustainable process. A process which is kind to the environment, the workers and the local community. Where possible we source products which are grown and made locally to reduce travel miles and support local small businesses.


We ensure that our products are fair-trade and meet our strict ethical requirements. No animal testing, fair work conditions and local and organic where possible.



We are a group of like-minded people who are passionate about health and protecting our planet. We are here to support you and answer any questions you may have.  We also love to work with other small businesses who adhere to our philosophies so please reach out if you have a product you would like to share with us. Let’s work together to improve the lives of others and the environment and communities we live in.

Don’t take our word for it.

We do an independent evaluation to ensure that what we are providing genuinely meets our rigorous standards. We validate our products integrity in several ways;

  • Label verification – by having the product independently laboratory tested
  • Visiting manufacturers and conducting audits to ensure codes of conduct are being met
  • Visiting raw material suppliers confirming the source of ingredients and that the growing, harvesting and processing of raw materials meet our sustainable, ethical and organic requirements.
  • Conducting customer reviews to ensure that the product meets taste and lifestyle value that we set out to achieve. You may be asked to do one of these reviews on our monthly products.

By conducting our thorough product testing, auditing and reviews this ensures that you can be confident that the products that you purchase on this site are healthy, sustainable, ethical and of the highest quality. This means no hidden nasties, no chemicals, no artificial sweeteners, no artificial colours, no preservatives, no hormones and non-GMO. All those things that shouldn’t be in our food or on our bodies!!